For many business or brands, reaching the right “marketing decision” is not easy, even though it can make a huge difference when it comes to results.
Before we focus on our main goal which is our Digital Marketing techniques and services, let’s first break down their differences. By gaining aspects between the two, we’ll have a much clearer view on which marketing method is appropriate for your brand.
Traditional Marketing is nothing new as we are exposed to this kind one way or another. It is a conventional mode of marketing that caters to semi-targeted audience with various offline advertising and promotional methods. This are what we usually encounter on a daily basis. And it includes:
- Print (Newspapers, Magazines)
- Direct mail ( Catalogues, Postcards)
- Telephone (Telemarketing, SMS Marketing)
- Broadcast (Radio, TV)
- Outdoor (Billboards, Fliers)
The fundamental aspects of Traditional Marketing remains the same. It heavily relies on the so-called P’s of Marketing: Product, Price, Place and Promotion.
While this kind of marketing is still proven effective (with all the ads that we see around) , it’s not the only way to make your product or brand popular among your target market. Today, technology creates a big impact in promoting a certain brand and enabling them to connect to their audience like never before.
Downside of Traditional Marketing would have to be the following:
- Little or no interaction between the customers
- No control over timing
- Higher costs and investment
- Little customization options
- It cannot be easily updated.
- Inability to disclose full pricing details
- Poor campaign measurement
