what is it?

What is SEO?

Search Engine Optimization. It is the process of optimizing the website by using traffic to increase its visibility to search engine results. The magic of this process is through keywords whenever someone searches. This kind of strategy helps your business to be known not just in social media but also on the web, especially to the customers. When they ask for information about the product and the brand, this is where the magic starts.

Types of SEO Method

On-page SEO helps to increase traffic and visibility to the website. It involves applying keywords and Meta keywords to belong in the search result rankings.

Off-page SEO is all about link building and website promotion, where the link should be with well-known websites. Also, videos and images should have links to help with SEO.

how does it works?

Make your Business Known to the Digital World.

SEO is essential in Digital Marketing because:
  • Ranking Factor is necessary when building a business in the Digital World. High ranking in search results helps you increase more traffic on the website and for your customer to find you when they search the keyword.
  • When your website is on the first page when someone searches the keyword, it means that you can have more customers and gain more profit. It helps your business grow because your brand is easy to find.
The following are the tools used for Search Engine Optimization.
  • Yoast SEO Plugin
  • Big Webmaster Tools
  • Browseo
  • DeepCrawl
  • Google Analytics
  • DareBoost
  • Copyscape
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