Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales, which is one one Digitech Gurus’ visions for our clients.
Nowadays, people are all eyes and ears in every content that they see on social media platforms like Facebook, Twitter, Instagram, etc. To achieve marketing and branding goals, a content that drives audience engagement whether it’s images, videos or text, is a must. Plus, people have short attention span so an eye-catching content should be created.
According to research, 61% of people will unfollow a brand if the content is no longer relevant so optimizing the brands social media profiles will be a big help in the strengthening your brand, generate high-quality leads, increase online visibility, connection with your audience.
DIGITECH GURUS can help you create a social media marketing plan that fits our client’s perspective, to be able to achieve its goal.
First is we should define the brands social media marketing goals by answering these questions:
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hangout and how would they use social media?
- What message do you want to send your audience with social media marketing?
Your business type should inform and drive your social media marketing strategy. You have to choose what social media platform fits the vision or target of your brand. For example, if you are a beauty or skincare brand, the perfect social platform for that is Facebook and Instagram 🙂
In creating our social media campaigns, we follow an effective process to be able to build a solid campaign strategy that will help our clients to achieve their brand goals.
SOCIAL MEDIA CONTENT PLANNING
– We should consider keyword research and competitive research to help brainstorm content ideas that will interest your content audience.We can also research on what the other businesses in your industry doing to engage their audience.
GREAT SOCIAL CONTENT
– To create a good social media content, one must offer a truly valuable information that your audience will find helpful and interesting. The content that you share on your social networks may include images, videos, infographics, how-to guides and more. Regularly posting content also helps.
A CONSISTENT BRAND IMAGE
– Using social media marketing can help you boost your brand image across avariety of social media platforms. While each platform has its unique environment and voice, you’re business core identity should be consistent.
SOCIAL MEDIA FOR CONTENT PROMOTION
– Social media marketing is a perfect channel to showcase your brand’s best site and content with your audience. Once you’ll be able to build a loyal following on social media, you can now post all your new content and make sure your readers can find new stuff right away. The main goal is to build more followers.
SHARING CURATED LINKS
– This is a perfect opportunity to link outside articles. If other sources provide great information you think your target audience will enjoy, feel free to link it to them. Curating and linking to outside sources improves trust and reliability.
TRACKING COMPETITORS
– When maintaining social media pages, it is important to keep track of your competitors. They can provide valuable data for keyword research and other social media marketing website.
MEASURING SUCCESS WITH ANALYTICS
– A tracking data like Google Analytics can be used as a great tool that will help you measure more your social media marketing techniques as well as determine the techniques should not be doing, We should use Analytics to each social media platform for an insight to which better platform is suited to your brand and audience.
SOCIAL MEDIA CRISIS MANAGEMENT
– Not every social media marketing campaign is smooth sailing so it’s always best to have a plan or process on how to solve it. Creating hashtags for example can make or break a certain campaign so a brand should have a problem and learn that hashtag- based campaigns can backfire horribly.
