Social Media is considered as an in-demand way for Digital Marketing. Here in Digitech Gurus, our goal is to help you look for the perfect social media channel to improve the image and marketing strategy of your company.
Let us look at the different social media channels that you can consider to upgrade your brand image and audience.
Facebook is considered is the biggest social media site around. More than 2 billion people are using it every month. There are 56% of people are visiting Facebook everyday, 96% of Facebook users uses mobile.
- Politics is the highest searched category on the platform.
- There are more than 65 million businesses using Facebook pages and more than 6 million advertisers actively promoting their businesses on Facebook which is perfect if you want your brand to be visible on Social Media.
- All content format looks good on Facebook (Images, videos, live videos and stories) But take note the the FB algorithm prioritizes content that sparks conversations and meaningful interactions between people.
YOUTUBE
- Known as the 2nd largest site after Google
- 79% Social Media users have Youtube accounts
- It is available in 80 different languages.
- 90% discovers new brands or products in this platform
- 1 billion hour of videos are watched daily
- 500 hours of video are uploaded daily
- 37% of all views are from mobile internet traffic
- You can also advertise on Youtube to increase your reach on the platform.
FACEBOOK MESSENGER
From being just a messaging feature on Facebook, Messenger now stands on its own. Businesses can now advertise, create chatbots, send newsletters and more. These features have given brands a myriad of ways to engage and connect with their customers.
- 40 billion businesses are on Facebook Messenger
- 20 billion of messages are sent daily
- Emojis sent is over 5 billion
For your brand you can create your own Instagram business profile which will provide you with rich analytics of your profile and posts, and an ability to schedule your posts using third-party tools.
- INSTAGRAM has 500 million daily users
- 2nd most engaged network
- This platform also allows you to share a wide-range of content from images, videos, etc.
- A regular person spends 53 minutes on Instagram per day
- 83% of users discovers new products and services
- 1/3 of stories viewed in Instagram are from businesses
- Recently has IG TV FOR longer videos
TIKTOK
It is a rising music video social network and the world’s most downloaded app back in 2018 beating Facebook, Instagram and other social media apps.
- It also recent acquired Musical.ly, a similar music video social network.
- Average users spends 52 minutes on Tiktok
- Available in 75 different languages
Twitter is also often used as a customer service channel. According to advertisers on Twitter, more than 80% of social customer services happens on Twitter. It has a strong emphasis on real-time information- or things that are happening right now.
- 77% of twitter users discovers new brands through the platform
- There are 500 million tweets daily
- This platform is good for audience reach.
It has evolved into a professional social media site where you can share content, network with another and build their personal brand. It has also become a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company.
- 33% of users in working class are on LinkedIn
- It also offers advertising opportunities such as boosting your content, sending personalized ads to LinkedIn inboxes and displaying ads by the side of the site.
SNAPCHAT
It focuses on sharing photos and videos and it made the Stories format popular which eventually proliferated on other social media platforms like Instagram and Facebook.
- 3.5 Snaps are created daily
- Average time of Snapchat users is 25-30 mins per day
- 400 million snapchat stories are uploaded per day
It’s a social media platform where people go to discover new things and be inspired through photos and videos. According to Pinterest, 78% of users say that content on Pinterest from brands are useful much higher than on other sites. And this gives your brand a unique opportunity to shape their purchasing decisions.
According to Buffer.com, regardless of the size of social media sites, It’s important to consider whether your brand’s target audience is active on those social media sites, So now the big question is, WHICH SITES ARE YOUR BRAND ON?
