Digitech Gurus aims to provide quality content development strategies that will help you boost your brand or company. Our mission is building awareness, driving web traffic, connecting with customers and growing overall sales to generate more profits to your brand or business. It is a mission that we pour our hearts and minds to, all for the benefit of our clients.
Here, we want to bootstrap your content marketing and content development efforts to enhance or amplify the target of your brand.
For all Digital Content Marketers, “CONTENT IS KING, AUTHENTICITY IS EVERYTHING.” But what does it all even mean? Nowadays, through the power of Digital/Social Media, people are more to keen to research and make their own informed decision. Content Development is a big help in controlling sales conversation in any brand. Here are some specific services that we can offer in line with it.
BUT FIRST, WHAT IS CONTENT DEVELOPMENT?
It is a process of creating content for a website from start to finish. This includes designing and programming and yes, even up to maintaining the website.
CONTENT DEVELOPMENT INCLUDES:
- Strategy
- Writing
- SEO Optimization
- Publishing
- Promotion
Creating web content can be anything from blog posts to infographics to videos. But an effective content development strategy is much more than writing or just SEO.
Without the right strategy or with the wrong promotion methods, no one will have the interest to check out that webpage. Here at Digitech Gurus, we provide a content development solution focused on long-form blog content designed to increase search traffic.
The steps that we do or thoroughly based on skills and research that we have done to improve your brand.
WE GATHER INFORMATION. It’s always a must to collect quality information as possible. When working with our clients, we compile the following:
- Target Demographics
- Key Competitors
- Past site performance
- Site goals
- Information that can be beneficial and effective for the client
We also ask questions about brand voice, marketing goals, expectations and more.
Collecting so much information helps us to create data-driven decisions that suits your brand and vision.
BLOG TOPIC ANALYSIS. We breakdown our research into actionable information. One useful info is to look at the competitors performance. We look at what pages on a competitors site drives the most organic traffic. They’re backlink profile, length and quality on those pages and determine if we can outrank the competition.
We can also look for solution-centric research and indirect competitor topic analysis to further enhance the content of the website once we conceptualize what to do ad what to include in it.
STRATEGIZE. Now we go to Content Strategy. We are fully aware that the exact deliverables vary by client industry and growth goals.Competition and search volumes will vary too and every keyword research tool has their own system for determining competition.
Creating a backlink profile and domain authority is a good start so we can jumpstart those higher value keywords.Strategizing still really depends on the clients goals, all for maximizing the content plan.
WRITE. Creating content for the website involves a lot of writing, so we can say it’s pretty essential for content development. Based on research, Longer content are more effective because it ranks better and attracts more backlinks, probably because I has more informative content and covers more related topics.
The audience wants to read and enjoy the content first and foremost. Think about what they will search for a topic and what they would love to read in response for that query. Then we can produce a high-quality content thaty satisfies the search intent and that will entice the reader to share.
OPTIMIZE AND PUBLISH. Next up is Search Engine Optimization and Publishing.
Readability, word count, and related keywords helps make the content more attractive to search engines, and your target audience too. To increase click-through rates we can also craft tit;e tags and meta-descriptions and apply more SEO techniques to improve rankings.
PROMOTE. There are so many ways on how to promote quality content , but the most effective is SOCIAL MEDIA. Email marketing also helps (which will we discuss further soon)
The reason why promotion is very important isn’t just to get more eyes on the article, but it can also lead to more backlinks, that is important in SEO.
REVIEW AND REPEAT. On a monthly basis, content marketing efforts should be reviewed because content and interest is ever changing. It is a continuous process.
