According to Madison Miles Media, Today’s marketing professionals have come to realize that the ability to listen is critical in sending a particular message to your company.
So maybe your company has long used that megaphone, relying on advertising, email blasts and other tried-and-true (or tried-and-tired?) outbound tactics. If so, it’s time to educate yourself on the role of inbound vs. outbound marketing; this way, you’ll be prepared to get the most out of both.
OUTBOUND MARKETING
Tactics of Outbound Marketing includes anything that you know on Traditional Marketing. Print and radio ads, television advertisements, newspaper mailings, etc. You can compare them to megaphones that allows you to amplify your message for as many ears as possible. Outbound marketing is sometimes considered as “interruption” or “ push marketing”.
Demographic characteristics such as population, age, gender, income of the people, can be a source of outbound messages but to a certain extent. The targeting potential is a big help in choosing the most effective outbound marketing channels, downside is it can be pretty pricey.
Outbound marketing has also doesn’t allow you to target only people who have already expressed interest in your product. It doesn’t matter where the audience members are in the buyer’s journey, or what their particular wants or needs are; with outbound marketing, you’re paying to reach every one of them.
Outbound Marketing can still be really helpful, depending on your brand.
For example, consumer goods needs to broad their customer demographic, so outbound marketing can be effective for a wider audience reach. This is also perfect for commoditized products to build brand recognition and loyalty.
INBOUND MARKETING
Meanwhile, Inbound Marketing attracts customers by creating valuable content and experiences tailored to a brand or client. It helps form a connection that they’ve been looking for and solves problems that they already have.
An Inbound Marketing Strategy can include a number of different channels and types of content to attract your audience.
There are also factors to consider if you think Inbound Marketing is perfect for your brand:
- If you’re brand serves a niche market or has a highly targeted customer demographic, inbound marketing will serve you well.
- For products/ services requires a longer buying cycle, inbound marketing provides an ideal framework for long-time nurturing.
- You can often reduce cost for content creation.
- Your campaigns can be tweaked to adapt maximized results because inbound marketing tactics can be measured in real time.
So by reading this as your reference, you might want to think about the perfect marketing strategy that fits your company for effective brand promotion to achieve your vision!
