Digital marketing or online marketing refers to the marketed related work that a business or brand is pushing through the internet and social media. Everyone is well- aware that internet is one of the most used tools for business and updating our personal life too.
Digital Marketing includes:
- Content Marketing (blogs, etc.)
- Email (Email blasts)
- Social Media (Facebook, Instagram, Twitter, LinkedIn, etc)
- Search Engine Optimization (Keywords)
- Website
Online Marketing has grown financially through the years and with that rapid growth, It is proven that going digital has a definite edge.
Connection to the audience is a big part of a successful digital marketing strategy. Almost everyone are always online whether they are updating their day-to-day lives our checking out products, being online is such a flexible tool for good business. It is also a form of Inbound Marketing, it means you don’t look for brands, they look for you instead. It’s all abot creating your target audience and spreading awareness, and digital marketing does just that in a snap.
According to the research of Lyfe Marketing, A Social Media Marketing Company,
Here are some stats to help you understand the growth and prominence of digital marketing…
- More than 80% of shoppers/buyers do their research online before investing in a product/service.
- Almost 60% of adults use Facebook on a regular basis.
- 94% of B2B marketers are actively using LinkedIn for marketing.
- Mobile will be accounting for over 70% of digital ad spend by 2019.
- 90% B2C businesses report social media as being the most effective content marketing tactic.
